Setup
One-time profile build or cleanup
- Profile creation or cleanup and verification
- 100% field completion
- Category and competitor research
- 20 core citations built or fixed
- Review request kit for your team
Google Business Profile optimization that wins the local pack
When someone nearby searches for what you sell, Google shows three businesses on a map before any website. We get your profile into that shortlist and keep it there.
Why most profiles don't rank
Google ranks local results on three things: relevance, distance and prominence. You can't move your office, so the work goes into the other two. That means complete and accurate profile data, the right categories, consistent citations across the web, a steady flow of genuine reviews, and a website that backs up what the profile claims. Most profiles we audit are missing at least half of that.
What's included
Creation and verification
A new profile set up and verified, or an existing one claimed and cleaned up.
100% profile completion
Categories, services, products, attributes, hours, description and photos, all filled in and checked against Google's guidelines.
Geo-grid rank tracking
Your ranking measured on a grid of points across your service area, so you see where you win and where you're invisible.
Competitor gap capture
We map the categories, services and keywords your top local competitors rank for, then close those gaps on your profile and site.
Review strategy
A simple system for asking every customer for a review and replying to each one. No incentives, no filtering, compliant with the FTC's review rule.
Local citations
Your name, address and phone number made consistent across the directories Google cross-checks.
Suspension reinstatement
If your profile gets suspended, we prepare the evidence and manage the appeal with Google.
Posts and updates
Regular Google Posts, offers and photo updates that keep your profile active and relevant.
How it works
Audit
Profile, citations and a competitor geo-grid of your service area.
Fix
Categories, data, photos and citations corrected in priority order.
Grow
Posts, reviews and local pages that build prominence month after month.
Report
A monthly geo-grid, calls, direction requests and actions taken.
GBP optimization packages
Three starting points, each tailored to your business. Tell us your goals and we'll send a custom quote with the scope and price in writing.
Local growth
Ongoing management for one location
- Weekly Google Posts
- Review responses within 2 business days
- Monthly geo-grid rank report
- Citation monitoring
- Monthly photo and update schedule
Local dominance
Competitive areas or up to 3 locations
- Everything in Local growth
- Location pages on your website
- Local link outreach
- Up to 3 locations
- Monthly competitor tracking
Setup is billed once. Monthly plans start after setup and run month to month with 15 days' written notice.
Google Business Profile optimization FAQs
The questions new clients ask us most about google Business Profile optimization.
Still unsure? Ask us directly or get a free audit.
Google Business Profile optimization is the work of making your free Google listing as complete, accurate and active as possible, so it appears in the local 3-pack on Google Search and Maps. It covers categories, services, description, hours, photos, reviews, posts and the citations Google checks against your profile.
The cost depends on how many locations you have, how competitive your area is and whether your profile needs a full setup or a cleanup. Rank Heights quotes every engagement individually: share your details and we'll send a custom quote with the scope and price in writing.
Fixes to categories and profile data can move rankings within weeks. Competitive areas take longer, and reviews and citations build over months. The monthly geo-grid report shows you the movement as it happens.
GBP optimization focuses on your Google Business Profile itself. Local SEO is broader: it also covers your website's location pages, local links, citations and on-page signals. The two work together, because Google checks your profile against your website and the wider web. Our Local dominance plan includes both.
We track your position on a geo-grid, a map of points across your service area, so you see where you rank street by street rather than from one location. We also report the actions people take on your profile, such as calls, direction requests and website clicks.
Yes. We find the likely cause, correct the profile, gather evidence such as business documents and photos, and submit the reinstatement request to Google. Google makes the final decision and sets the timeline, so no one can guarantee reinstatement, but a well-prepared appeal gives you the best chance.
No. Google's guidelines don't allow profiles at virtual offices or mailbox addresses, and those profiles get suspended. If you serve customers at their location, we set you up as a service-area business with the address hidden.
No. Fake and incentivized reviews break Google's policies and the FTC rule on consumer reviews. We help you ask real customers, at the right moment, in a way they'll act on.
You can rank without one, but a website helps. Google uses your site to confirm what your profile says, and it gives searchers somewhere to learn more and contact you. A fast, clear website linked from your profile turns more profile views into enquiries.
Yes. You stay the primary owner and we're added as a manager. If you leave, you remove our access in two clicks.
Often paired with
Find out what's holding your growth back
Get a free growth audit: your Google Business Profile, website SEO and social profiles reviewed, with a prioritized fix list. Delivered as a PDF within 3 business days.